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This book is jam packed with real life conspiracies and facts about the biggest market manipulators in history. I have really enjoyed reading this book as the author is eloquent and keeps heaps of information light and quick to read. It doesn"t bog you down while reading and it was a real page turner for me.
I have become concerned with my health over the past 5 years, since I got married, and my overall diet went from lentils and brown rice day in, day out, to cardboard boxes, plastic packaging, fast food, restaurants, take out, microwaves, lunch meats, cheese galore, cookies, candy bars, etc. etc. After being in and out of over 7 different specialists" offices and surgical suites in the years since this S.A.D. under-haul with various severe ailments from gastrointestinal to gynecological, I have began taking back control of my health. This book has been somewhat of a nail in the coffin in those regards.
Basically, I learned to stop feeding myself lies. After reading this book, I can see blatant lies and misleading claims all throughout the grocery store. Meaning advertising on signs and boxes - all bright and colorful to lure you and your children with willynilly health claims based on a minute shred of evidence from a biased Nabisco or General Mills "investigation." etc. "Contains real fruit juice" means nothing. "100% natural" is meaningless and any person can put that on ANY product whether it"s true or not. Stop giving your kids Capri Sun and sweetened "fruit juices." You owe it to them to educate yourself so they have a shot at a long and healthy life without being shot in the foot by their parents during their formative years. Really. Take some responsibility. Don"t even get me started on Lunchables! One of the downfalls of our modern day society. "It"s like I"m sending my kid to school with a present so he knows I love him! Tee Hee!" Yeah, well enjoy your child having plaque in his arteries by age ten. I digress.
Keep this in mind the next time you go shopping: Lead paint tastes sweet, but that doesn"t mean you should eat it!!
I bet a lot of people would be surprised to know that Betty Crocker is a figment of an ad execs imagination. Not real, not in the least. Don"t fall for her lies about Crisco and making life easier by NOT cooking dinner and having more TV time in the evenings. This is how we went off the rails, and the U.S. government was a huge promoter of that. Nearly everyone knows the U.S. is in cahoots with the sugar industry, the beef industry, the dairy industry, and so on and so forth. Essentially, anything that is bad or unnecessary for us is shoved in our faces by the DOA (Eat more beef and cheese!), by the huge conglomerates themselves, and, as another surprising example, by Philip Morris; a tobacco company who actually owns several of the biggest "food" production companies around.
Quick - what"s the overall biggest contributor of saturated fat in the American diet? Cheese! And then Beef! Whoo hoo! Oh, er...wait....heart disease is our nation"s #1 killer.... and the government wants us to eat more.. cheese? Oy.
Anyway - Great book. I highly recommend to anyone without a clue. It might clear some things up. I apologize for being snarky. It"s just that.. you know. Insurance rates. Crowded hospitals. Less room in your airplane seat when sitting next to someone due to size. Others" actions impact everyone else and no one considers their fellow-person anymore. Sigh.
If you want to understand why Americans generally have such a problematic relationship with salty, sugary, fatty foods, this is well-written book on the subject. The backstory on the industrial food industry and the role of the FDA are very important in understanding the unique elements that contribute to a perfect storm with regards to American obesity.
I had a general idea that consumers were thrown under the bus as food giants pursued bottom line profits. I even had a well-supported hunch that children have been targets of aggressive marketing. But I also had a big axe to grind about the devastating effects of what I am calling, "Betty Crocker Syndrome", and Moss does an excellent job detailing what happened when marketing convinced homemakers and primary caregivers that they no longer needed to cook meals from scratch, and home economics classes removed cooking from basic high school skills. A must read to change this trajectory.
I heard about this on America"s Test Kitchen. I found it fascinating. There are things I already knew about the trickiness of the food industry but this went further. For example, I knew if you buy something "low fat" then there"s probably more sugar. I found he used a lot of details but not long dragged out scientific talk. There are a lot of notes and the bibliography is huge. The last 20% on my Kindle were acknowledgements, end notes, bibliography, etc to prove his research, which I appreciated. He doesn"t offer a solution and I felt frustrated because there"s not much we can do to fight back. I felt like trying to stop these giants is hopeless and shame on these companies for doing this to people. However, knowledge is power, we have a choice, and we are basically telling the industry what we want through our purchases. Will it make me stop buying all processed foods? No, but I do look at the labels beyond just the calories and fat content. I am now looking for where sugar is in the list of ingredients. One change I made after the book was in regards to a seasoning I use frequently. I use the Good Seasons Italian Dressing mix to season many things: chicken, vegetables, garlic bread, etc. I love it but after reading this book I looked at the label and saw that sugar was the first ingredient. No wonder I love it so much. I have now cut back on how often I use it.
This book is a real eye-opener. Incredibly well-researched and compellingly written, you"ll never look at packaged food quite the same way again. Despite being really data heavy, the writing style is captivating and easily digested (pun intended). The End of Overeating:?Taking Control of the Insatiable American Appetite, by David Kessler, this book sheds piercing light on the way packaged food is engineered to hit your "bliss point" - that precisely engineered combination of the unholy triumvirate of salt, sugar and fat that keeps you coming back for more and more, never quite satisfied. Many of the tricks of the restaurant trade are also revealed - how food is fried, coated, fried, and coated again - layers of "flavour" that add copious quantities of calories without commensurate nutrition or flavour. I began reading labels a lot more closely, noticing the presence of many unnecessary ingredients even in "organic" "wholesome" foods.
My life changed for the better as a result of reading this book and The End of Overeating. I had always eaten in a fairly balanced and healthy way. Even so, I cook more, eat out less, munch on way more fruits and vegetables and eat a lot less processed food.
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